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Feb 12th / Friday / '10
bias and design
design requires that the designer be aware of all his/her biases. it also requires the ability to take them away and put them back as necessary.
if you don’t like something, you should always ask yourself why you don’t like it. if it’s a personal opinion, e.g. “i don’t really like yellows” or “i think heavy serif fonts are tacky” then be careful what your next step is. you should be focusing on whether each choice is the best choice for the project at hand and the client/product/brand.
as a more general note, get used to having full dialogues with your own head. and be ruthless when you do :)
