clientsfromhell:

Client: “We’ve decided we need a warmer blue in our logo.”

Me: “Blue is a cool color.”

Client: “Well, just make it warmer, whatever that takes.”

Me: “It’s impossible. Blue either becomes green or purple.”

Client: “We don’t like either of those options. Just do your best to warm it up without changing it dramatically. You’re the designer. We know you can do it.”

to be fair, the designer could have dug a little deeper to find out what the client meant by “warmer” rather than just assuming its art-dictionary definition.

there was obviously an end result partially-visualized in the client’s mind, perhaps the current blue was a loud, bright turqoise. changing it to a richer, cobalt blue or indigo could easily be seen as ‘warming’ up the blue (as in making it friendly and more inviting)

is this like design pragmatics?