before the holidays, i finished up what was probably my favorite freelance project in quite some time. it was a logo re-design for katie jane, photographer. it was super fun, and i am really happy with the way it turned out!
she knew exactly what she was looking for, and we went the handlettered route. there will also be future use of craft materials and handmade elements, yay! turning a drawing into an obsessively-tweaked vector file was… interesting. and intense.
the image above is a quick glance at the project’s entirety: katie’s moodboard, roughs, alternates, style variations and the final.
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jennyleighb said:
Very cute. I like it.
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notpeppermintpatty said:
That is great work! I’ve recently started taking graphic design a bit more seriously and started working at an office making posters. I’ve never heard of a moodboard until now…what a terrific idea! It seems so helpful!
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