brands flock to niche video networks - forbes via nextnews

“I would put my money on the cable networks to produce these shows more effectively than these start-ups,” Sacerdoti says.

sure they will, but they’re still old media. and they still don’t get it. a large amount of the success of NNN shows is that there is an extremely high level of interaction between the viewers and the show hosts/creators. contacting the people who make a show is not an impossible task. could you imagine trying to send a note to someone from the cast of heroes or lost?

the big guys are gonna throw their tv shows online, do it the old media way, wonder why this isn’t working and then dismiss the medium as a whole when they fall on their faces.