quote via
Jul 5th / Sunday / '09
…the new logo is, in fact, the old logo - but in MTV’s new look, the logo remains black on a white ground - no colour, pattern or texture will ever adorn it - which is a change from MTV of old where the idents were based on the logo being played around with.
from: mtv’s new look. via simko

wow, one of the only cool things to ever happen in advertising comes to an end.